OpenAI Adds Business Hub and ChatGPT Wallet for AI Agent Shopping

Updated 14 November 2026: OpenAI launched the ChatGPT Wallet to enable Dots AI agents to perform shopping transactions for users.

What Is New

On Tuesday, November 10, 2026, OpenAI announced a suite of business-focused features for ChatGPT, currently in beta [1, 3]. These include:

• Business Hub: A central location for companies to create verified profiles to update information about products and services [1].
• Business Agents: Specialized AI agents representing specific brands that allow users to ask questions or perform comparison shopping [3].
• Business Insights: A tool in the Business Hub providing limited metrics like profile views, website clicks, and top “discovery topics” [1, 3].

On Friday, November 13, 2026, OpenAI launched ChatGPT Wallet [4, 5]. This feature allows its “Dots” AI agents to shop and complete purchases on behalf of users [5]. Benji Shomair, OpenAI’s VP of Monetization, stated on Monday that the company uses multiple verification methods for different businesses [1]. This follows a retired e-commerce attempt from March that used a commission fee system [1].

How to Use It

For businesses and users, the platform operates through several processes:

• For Businesses: Eligible companies can claim their organization via the Business Hub and undergo verification [1, 3]. Once verified, they can create Business Agents by providing specific instructions and business context [3]. OpenAI also published a Commerce Partner Playbook to help retailers support agentic commerce [5].
• For Users (Business): Users can interact with Business Agents if they appear in ChatGPT responses; these chats are labeled and kept separate from main conversations [3].
• For Users (Shopping): ChatGPT Pro subscribers in the US, aged 18 and older, can add eligible US-issued American Express, Chase, Mastercard, or Visa cards to the wallet [4, 5]. When a user asks a Dot agent to buy something, the agent will check in with the user before checking out [4]. Users must approve the transaction using biometric verification, such as a fingerprint scan or Face ID [4, 5].

Limits, Privacy and Academic Integrity

Several limitations and privacy measures are in place:

• Eligibility: Business Agents are initially for eligible e-commerce and online service businesses in the US [3]. ChatGPT Wallet is currently limited to US-based Pro subscribers [4, 5].
• Privacy: To protect data, OpenAI uses a payment token instead of actual credit card details. This means the Dots agent and the merchant do not see the user’s real card information [4, 5].
• Retailer Restrictions: Some retailers block AI agents. For example, Amazon has blocked Meta’s Muse agents [4, 5]. For the wallet to work, websites must ensure agents are not blocked and that payment systems recognize agent purchases [4].
• Future Plans: OpenAI plans to eventually allow users to set spending limits, categories, or time periods to pre-approve autonomous purchases [4, 5].
• Current Stage: The Business Hub, Business Agents, and the initial Wallet rollout are all in limited or beta stages [1, 3, 5].