Meta announces 'Your Algorithm' AI feed control for Facebook users

What happened

According to TechCrunch, Meta has announced a new AI-powered feature called ‘Your Algorithm’ for Facebook. Meta announced it on Tuesday, and the feature was first launched on Instagram [1]. The Verge reports the same launch and says Facebook’s version lets users add and manage topics they want to see in their feed and in Facebook Reels [2].

The tool works through natural language. Users can describe, in their own words, what they want to see more or less of, and Meta says their recommendations update in real time [1][2]. The Verge quotes Meta saying recommendations ‘respond right away’ after updates, and that users can adapt them within the same session [2].

Users can reach the feature in two ways. They can open the three-dot menu on an individual post and choose ‘Your Algorithm’, or pick the ‘Interested’ or ‘Not interested’ options to show whether a post matches their preferences [1][2]. The Verge says these buttons may also appear directly under posts [2].

Meta says the platform may ask follow-up questions to learn more about what users liked or disliked, so they can give more detailed feedback [1][2]. According to The Verge, Meta is also using large language models more in its ranking systems, so that these models can interpret the interests and intent behind natural language [2].

The launch builds on Meta’s existing personalisation work. Instagram first launched ‘Your Algorithm’ for Reels in December 2025, then extended it across Feed and Explore in June [1]. Threads has also introduced its own related feature, called ‘Dear Algo’, which lets users influence what is recommended to them [1][2].

TechCrunch describes the move as a shift away from traditional recommendation systems, bringing Facebook closer to streaming services that personalise recommendations based on user interests and preferences [1].

Who is affected

The feature is aimed at Facebook users, who can use it to influence content in Feed and Facebook Reels [1][2]. Users of Instagram and Threads have related versions of the same idea, as described above [1][2].