Google Announces Connected Apps Platform for Gemini and Search Integration

What Is New

Google has announced the launch of a preview for its Connected Apps Platform, designed to allow businesses and developers to connect their services to Google’s AI experiences [1, 2]. This platform aims to provide a unified way for developers to build and manage applications that function within both the Gemini app and Google Search [2].

Currently, there are over 50 Connected Apps available in Gemini, which include services from partners such as Adobe, Experian, Localiza, and Peloton, alongside Google’s own services like YouTube Music, Google Home, Photos, and Workplace [1, 2]. Google stated that the meditation app Calm will soon launch on both Gemini and Search [1, 2]. While Search currently has fewer integrations—including Canva, Instacart, YouTube Music, and Yahoo Fantasy Football—Google plans to bring the existing Gemini Connected Apps to Search over the next few weeks [1].

How to Use It

According to Google, the process for developers to integrate their services involves several technical steps:

• Developers must integrate with either an Android MCP or a cloud-hosted MCP (Model Context Protocol) server using AppFunctions APIs [1, 2].
• Developers then use the Google Connected Console to register, test, and submit their application [1, 2].
• Before the review process, developers select whether the app will be available via the Gemini app, Google Search, or both [1, 2].
• Once the app is live, developers can use the platform to track performance metrics, including error rates, latency, and traffic [1, 2].
• The platform also allows developers to maintain brand identity through authenticated accounts and verified logos [1, 2].

Limits, Privacy and Academic Integrity

The Connected Apps Platform is currently in a public preview stage and is available to developers in the United States who sign up for a waitlist [1, 3]. Google has not provided a specific date for when the platform will be available to a broader audience or in other markets [1]. The company plans to add more developers, products, and markets in the coming months [2]. While the platform allows for secure linking and interaction with third-party services to perform specific actions, such as building playlists or designing flyers, the availability of these features depends on the specific apps submitted by developers [1].