Bluesky expands Attie AI tool to enable social vibe coding for games and websites

What is new

At TechCrunch Disrupt on Thursday, October 15, 2026, Bluesky announced an expansion of its experimental Attie platform [1]. While Attie originally launched earlier this year as a tool for building custom social feeds using AI, the new update allows users to create interactive experiences including websites, games, quizzes, polls, and dashboards [1, 2].

Bluesky CEO Toni Schneider described the update as “social vibe coding” or “vibe coding for your community” [1]. The tool is designed to let everyday users build digital experiences that were previously only possible for software developers [1]. These creations will reside on the AT Protocol (ATProto), which powers Bluesky and other decentralized applications within the Atmosphere [1].

According to Bluesky COO Rose Wang, the tool provides built-in distribution through the Bluesky network, which currently has 47 million registered users [1]. Schneider, who previously led the company on an interim basis after Jay Graber stepped down in March to become chief innovation officer, is now leading the company [1].

How to use it

Users can build applications through Attie by following these methods and conditions:

• Users can create an app by typing in a text prompt [2].
• Creators can bring their own AI model to the platform or choose to use open-weight options [1].
• The platform will suggest potential projects to users based on their public Bluesky profiles [1].
• Creations are connected to the user’s existing ATProto identity [1].
• Completed projects, such as a drum machine, a quiz, or a “Flappy Butterfly” clone, can be hosted on the attie.site domain with attribution to the creator [2].

Limits, privacy and academic integrity

Regarding privacy and data, Schneider stated that private data support is currently in alpha testing [1]. He noted that a full rollout of private data support is planned for the end of this year [1]. This development is intended to meet a major request from the developer community [1].

While the tool enables creation, the sources note that Bluesky has seen a decline in engagement, with some users returning to X after testing the platform [1]. Additionally, current examples of apps made with Attie are described as lightweight novelties [2].